Hillcrest Hope
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The Challenge
The Outcome
CHANGING LIVES ONE FAMILY AT A TIME
Hillcrest Hope offers a variety of services to struggling families in the Kansas City communities. They have provided the opportunity of housing and stability to many individuals and families for over four decades. Their three programs include Hope Essentials, two Clay County housing sites with the capacity to serve 21 families at one time; Hope Opportunities, an incentive-based support program for graduates; and Hope Solutions, an eviction prevention program.
In addition to their programs, the Hillcrest Hope Thrift Store is an integral part of their mission. All proceeds from the Thrift Store support their programs, and donations to the store directly help the families in need during their stay at Hillcrest Hope as well as upon graduation when they are seeking their own housing. NPM has seen tremendous success in promoting the thrift store through Google Ads, bringing greater awareness to the programs at Hillcrest Hope.
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