Increase Your Clicks with Content

Supercharge your Google Grant performance by providing searchers with the content they are looking for. We create content designed to receive significant amounts of additional traffic via Google Ads.
Tips for Using SEO

Increase Your Clicks with Content

Supercharge your Google Grant performance by providing searchers with the content they are looking for. We create content designed to receive significant amounts of additional traffic via Google Ads.
Read the Google Ad Grant Guide
Increased Quantity
The number of unique search engine results pages (SERPs) in which a site can appear directly correlates to its quantity of posted content that is relevant to popular search queries.
Improved Quality
Google rewards sites that consistently publish high-quality content by giving higher ad and search rankings as well as SERP positions.
SEO Responsivity
Sites that consistently publish and update content can immediately leverage new SEO best practices to benefit from novel search trends and algorithm changes, staying at the forefront of SEO.
Keep It Fresh
Google’s newest search algorithms include metrics of content freshness, upranking sites that add new content and improve existing pages frequently.
Turn your mission into stories that inspire action. We craft blogs, articles, and narratives to engage donors and expand your impact.
Tips for Using SEO

The Power of Promotable Content

Youth Development Client Drives >80% Of Google Grant Clicks From NPM-Written Content Within First 6 Months

  • A youth development organization was excited to leverage the Google Grant, but lacked the necessary website content to be successful.
  • We researched topics related to the organization’s mission and wrote broad, approachable content addressing those areas.
  • Within 6 months, the Google Grant ads promoting those newly written articles accounted for over 80% of the overall Google Grant traffic and success.

Understand Your User Base

Build Relationships With Supporters

Demographic data that can be captured in some cases:

Content Examples Case Studies

Forgotten Children Worldwide
Marketing to a National Audience
Penn-Mar Human Services
Transforming Life Into Living
Girls Who Code
Closing the Gender Gap
Kendal at Oberlin
Transforming the Experience of Aging
Chattanooga Zoo
Inspiring Conservation
American Orchid Society
Education. Conservation. Research.
Scouting America
Prepared For Life.
National Council of Nonprofits
Strengthening Nonprofits
U.S. Masters Swimming
Driving Adult Fitness
Rotary International
Inspiring People of Action

Trusted By

Want to Learn More About Content and the Ad Grant?

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