Forgotten Children Worldwide
Marketing to a National Audience
International
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The Challenge
One of Forgotten Children Worldwide's biggest goals is expanding awareness of their mission to a broad audience, creating name recognition in a way that matters.
The Outcome
With Nonprofit Megaphone and the Google Ad Grant, Forgotten Children Worldwide is able to promote sponsorship programs and other initiatives across the country, raising the profile of the organization and building brand awareness. With more than 2,000 new people learning about Forgotten Children Worldwide's work through the Ad Grant each month, representing nearly 67% of total website traffic, this is one of the most effective marketing channels for expanding the nonprofit’s impact.
2,300+
Average New Monthly Website Visitors from the Google Grant
6.23%
Click-Through Rate on Ads
150
Conversions
MARKETING TO A NATIONAL AUDIENCE
Forgotten Children Worldwide has a clear mission: protecting the most vulnerable orphans and children from the evils of abandonment, poverty, and human trafficking. The organization is truly global in scope, working with partners on the ground in India, Kenya, Malawi, Nepal, Uganda and Zimbabwe.
The client said:
“Working with Nonprofit Megaphone has allowed us to expand our reach all over the U.S. They keep us up-to-date on grant requirements & are always willing to help us figure out ways to get more conversions. Their partnership is an ongoing part of our marketing strategy and their team is great to work with.”
Jeff Patterson
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