Earthwatch Institute

ENGAGING THE SCIENCE OF SUSTAINABILITY

The Earthwatch Institute is an international organization that brings people together with leading scientists to provide hands-on environmental research and education. Instead of simply reading academic articles, Earthwatch gives individuals the opportunity to participate in sustainability field research themselves, allowing them to see the impact of their efforts firsthand.

This brilliant model is executed in part through Earthwatch’s “Expeditions,” which fuse adventure and scientific inquiry. Website visitors are invited to sign up for Expeditions ranging from studying “Birdsongs in the Olympic Peninsula” to “Reforestation in Brazil.” Participants pay to take part in these excursions, which makes the program both environmentally sustainable and financially sustainable. Earthwatch partnered with Nonprofit Megaphone to use the Google Ad Grant to reach an increasingly global audience in support of its global mission.