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Goodwill of Central NC
Empowering Local Employment
Human Services
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The Challenge
The Goodwill of Central North Carolina, already serving over 13,000 people in 2018, sought additional marketing avenues that could increase donations and broaden their reach across NC.
The Outcome
When they partnered with Nonprofit Megaphone to manage their Google Ad Grant, they saw continued growth in the form of donations! In the first month alone, the donation pick-up requests increased so much that they suggested their ads for donations be reduced. In the words of the client, “It seems that your efforts to promote donation pickups have really worked!” With almost 500 new people engaging with their website each month, they have also seen a 13.07% conversion rate, allowing more people in the community to support the mission and vision of the Goodwill of Central North Carolina.
500+
New People Engaging with the Website Monthly
13.13%
Click Through Rate on Ads
13.07%
Of Visitors from Ads Taking Action on the Website
EMPOWERING LOCAL EMPLOYMENT
The Goodwill of Central North Carolina, also known as Triad Goodwill, is a leader in the nonprofit industry. Underlying everything they do is the mission to promote the value of work by providing career development services and work opportunities for people with employment needs. And they are knocking it out of the park!
The client said:
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