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Chattanooga Zoo
Inspiring Conservation
Animals
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The Challenge
To achieve their mission, Chattanooga Zoo wanted a way to create significant exposure for their services and encourage visitors to interact with their unique wildlife.
The Outcome
Nonprofit Megaphone utilized the Google Ad Grant to advertise to individuals and families looking for family attractions, zoos, or fun activities in their geographic area, boosting traffic and visitors monthly. In addition, when searchers see ads on their mobile devices, they are given a one-click option to call the Zoo, which is generating roughly dozens of inbound calls per month. Running effective campaigns has significantly increased exposure for the Zoo and is helping the organization fulfill multiple aspects of its mission.
4,500+
New Website Visitors per Month
60+
Avg. Monthly Phone Calls Generated from Ads
12%
Average Click Through Rate
INSPIRING CONSERVATION
The mission of the Chattanooga Zoo is to engage, educate and inspire our community to better understand and conserve wildlife by creating meaningful connections between people and animals.
The client said:
“Since working with Nonprofit Megaphone, the Chattanooga Zoo has continuously seen new website visitors with a click-through rate that is over two times the industry average. Working with them is great and the results easily show the success in our partnership.”
Hannah Hammon
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