Nonprofit Marketing Resources

The holidays are all about sharing warmth, joy, and gratitude with the people who matter most. In recent years, more shoppers are choosing unique gifts based on more than a sale or a shipping deadline: they’re using their money and selections to make a difference. Choosing gifts from nonprofit online stores is one of the most powerful ways to do just that — and using this holiday gift guide can save you quite a bit of homework!

As federal spending cuts ripple through communities, nonprofits face growing pressure to protect their financial stability. These aren’t abstract policy debates — they’re immediate realities that can shrink budgets, disrupt programs, and threaten missions. Still, financial uncertainty doesn’t have to mean stagnation. With the right approach, nonprofits can turn today’s challenges into opportunities for growth and innovation.

In today’s crowded online world, relying on just one marketing channel is like putting all your money into a single stock. You might get lucky and see short-term gains, but if that one investment falters, the whole portfolio suffers. Smart investors diversify, and so should marketers. Each new marketing channel you add is like another asset class in your portfolio: email provides steady returns, social media offers high engagement potential, SEO compounds over time, and paid ads deliver quick liquidity. A multi-channel marketing plan distributes your investment across various touchpoints, balancing risk, maximizing reach, and fostering long-term brand growth.

Search engines are changing fast, and one of the biggest shifts is the rise of AI Overviews (AIOs). Instead of scrolling through links, users can now get a synthesized answer in seconds. For nonprofits focused on content marketing, this raises an urgent question: how will AI search results impact your content rankings and visibility? Understanding how these summaries work (and how to adapt) is key to maintaining your online presence.

In the digital age — and particularly in the wake of the pandemic, which saw a significant uptick in charitable donations that has largely remained strong since — nonprofits face the challenge of competing for visibility in an increasingly crowded online space. One of the most effective ways to do this is through Search Engine Marketing (SEM), within which lies the field of Search Engine Optimization (SEO). These help your website content appear in search results related to your mission.