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The Grey Muzzle Organization
Saving Senior Dogs
Animals
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The Challenge
As one of the few nonprofits specifically focused on helping senior dogs, the Grey Muzzle Organization wanted a way to broaden its reach and find families for older, overlooked dogs.
The Outcome
By partnering with Nonprofit Megaphone to use the Google Ad Grant, The Grey Muzzle is reaching more and more people and more animal rescue organizations with its mission to help senior dogs find homes or the care they need. The results have been outstanding. They have seen over 4,400 new people coming to their website each month from ads, with 15+ people filling out forms or signing up for email lists. Together, we can help protect senior dogs, one click at a time.
4,400+
New People Engaging with the Grey Muzzle Website per Month
8.57%
Click Through Rate on Ads
15+
People Signing Up for Email Lists or Contact Forms per Month
SAVING SENIOR DOGS
The Grey Muzzle Organization fights to create a world where no old dog dies alone and afraid.
The nonprofit is one of only a handful of rescue groups in the United States dedicated to helping senior dogs find homes and loving families when they are abandoned. Many times, when extra care is required for the health of a senior dog, these animals are left at shelters or abandoned to homelessness. The Grey Muzzle exists to aid animal welfare organizations in their ability to provide quality care and find homes for these older dogs.
The client said:
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