Nonprofit Marketing Resources

If you’re watching this video, I’m so sorry, because it means your Google Ad Grant is probably suspended, which I really apologize for. It’s a painful process to go through, but do not give up hope. There is a way and soon this will all be behind you. Let’s dive into common reasons the Google Ad Grant can be suspended and then the resolution path that you can pursue to get out of that suspension.

I need help with the Google Ad Grant! People ask me that all the time. They say, “I need help. I need support. I need guidance. How do I take this incredible program – the Google Ad Grant – and maximize its value?” We get asked that question literally every day. There are some tips we can provide that will hopefully get you on the right path.

How do I apply for the Google Ad Grant? This is a very common question. People have heard about the mythical $10,000 per month that you can get to spend on Google ads to promote your nonprofit’s work. And the next question, of course, is “How do I get that for my organization?” We will address eligibility for the Google Ad Grant in another video, but just to give the really quick synopsis on that – if you’re in the United States, you have to be a 501(c)(3) and you can’t be a school or a college, a hospital, or a government agency. You have to, of course, agree to the Google Terms of Use. Other than that, you are essentially eligible if you are not in one of those three categories. So for the vast majority of people watching this video, you are, in fact, eligible, so take heart.

Are there marketing grants or communications grants available for nonprofit organizations? The good news is that, yes, there are such programs available, and probably the most common and the most effective of all of them is called the Google Ad Grant. You may have heard of it. It’s a program from Google which gives nonprofits $10,000 per month to spend on ads in Google searches.

What are Google Ad Grants Certified Professionals? This is a question we get frequently, so we wanted to take the time to address some common questions. As a Google Ad Grants Certified Professional, we wanted to share some information about the background of that program, why it exists, and what it means.