Nonprofit Marketing Resources

Are you thinking of choosing an agency to manage your Google Ad Grant? There are several things to take into consideration when making your selection. As an agency focused exclusively on the Google Ad Grant, we’ve coached lots of people through the decision-making process of finding an agency that makes sense for them.

What do you need to do to stay compliant with the Google Ad Grant and make sure that you keep your account active and running smoothly? Before we begin, I want to explain the philosophy behind the compliance rules so that you understand what Google is trying to do, and therefore, construct your account in a way such that even if there are new compliance rules in the future, you’ll already be set up to be compliant with them.

The Google Ad Grants Program gives qualifying nonprofits up to $10,000 of free advertising each month. It works by sharing your ads with people who are searching for nonprofits with missions like yours. We’re very thankful that Google has made this program available to so many nonprofits and to so many diverse causes.

On our website, we have over 60 case studies for a variety of nonprofit organizations that we’ve helped with the Google Ad Grant and the impact they’ve seen. It truly is a tremendous collection of organizations from across all the different sectors in the nonprofit world and the cool ways that they’ve been utilizing the Ad Grant. You can view those here.

Google Grant Management – what does it entail? What is required? How much time do you need? What are the different things you should be thinking about? We’ll cover these topics in this post because they should be part of any Google Grant Management plan. Hopefully, this will be beneficial to you whether you’re working with an agency to manage your Google Ad Grant or managing it yourself.