Turn More Clicks into Support: Google Remarketing Ads

How Remarketing Ads and the Google Ad Grant Work Together for Nonprofits

Increase Your ROI with Remarketing

Have you ever visited a website, then left, but you see ads pop up later from that same website, reminding you that you were interested? That is remarketing, which is a powerful tool for increasing your digital marketing ROI.

Turn Website Visitors Into Supporters

Continuously remind your website visitors about your nonprofit with paid remarketing ads. Users are 70% more likely to convert and become your next donors or supporters when they are remarketed with ads after visiting a website.

Expand Your Reach

Add your own funds each month to spend on visually enticing Google Display ads, and reach users on over two million websites within Google’s Display Network, features which are unavailable through the Google Ad Grant.

Boost Your Overall Marketing Strategy

Remarketing ads increase your overall website conversions, which then helps Google’s algorithm view your website more favorably. This increases your odds of ranking in the coveted top organic and paid slots on Google’s search results page.

Discover how remarketing ads and the Google Ad Grant work together to help nonprofits stay visible, re-engage supporters, and drive more meaningful results.

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Understand Your User Base

Build Relationships With Supporters

Demographic data that can be captured in some cases:

Google Display Advertising In Action

Glaucoma Research Foundation

Glaucoma Research Foundation’s display remarketing campaigns generated 70,000+ ad impressions in a single month, while spending only $300.

Reconnected with 70,000 previous website visitors with remarketing ads

Their campaigns had a 19% conversion rate in the same month due to their use of remarketing to target previous website visitors.

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Progressive Animal Welfare Society

The Progressive Animal Welfare Society ran a fundraising display campaign targeting previous website visitors and animal lovers, with a $600 budget.

Received $1,282 in donations from display ads alone in one month!

They received 269 button clicks to donate in a single month.

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American Association of Zoos and Aquariums

The American Association of Zoos and Aquariums ran a high-spend display campaign to promote awareness of the illegal animal trade, targeting users with an interest in exotic animals and animal lovers.

Their ads brought in more than 107,000 clicks for this priority in a single month.

Reached their target audience with an average cost-per-click of only $0.10.

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