Nonprofit Marketing Resources

How should a nonprofit communicate on social media if it hopes to grow a following? What platforms are best, and how do you choose one? We answer these questions and more with Lisa Solomon of the Atheneum Collective.

Like any business, a successful nonprofit needs a website. Having a website proves your nonprofit’s credibility, makes you more accessible to donors, increases awareness, and builds a relationship with the community. However, building a website from scratch is no small task. Thankfully, there are a number of useful, easy-to-use website builders out there that nonprofits can use for creating a nonprofit website.

As a nonprofit, the goal of your business may not be to make a profit, but you’re still a business and need to take steps to protect your property and organization from loss and liability. Don’t be intimidated by the insurance market. While the insurance marketplace does include a variety of types, companies, and coverages, it’s important for the success of your company’s mission to have an understanding of this business basic. When you take a realistic look at the risks facing your organization, you’ll find peace of mind and clarity. Because your company is unique, discuss your specific insurance needs and risk exposure with an insurance broker or agent.

Let’s think of your organization as a tree, you grow different branches and extend far beyond your base. Those branches are the individuals that support your organization and keep you growing. You want to make sure they don’t get lost, no matter how tall your tree grows. You want everything to stay connected and for your organization to run seamlessly. This is where Salesforce software comes in.

Shiny new tools and software can offer a lot to a growing nonprofit, but they can not solve every problem. Some issues like organization, productivity, efficiency, and motivation require a more human-focused strategy such as transformational leadership, which can “achieve unexpected and remarkable results” largely through utilizing inspiration, empathy, rapport, and respect. Most of the guidelines focus more on relationships instead rather than results, but there is empirical evidence that transformational leadership is an effective strategy in public and private organizations particularly in formalized settings. This is especially true when compared with a more familiar transactional leader who uses a reward system that is contingent on effort. There are some drawbacks to transformational leadership but there is also no doubt that transformational leaders are “more effective in mobilizing their followers to exert extra effort” than transactional leaders.