Nonprofit Marketing Resources

At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share more about the mission and work of one of our clients. This month, we would like to introduce you to Kennel to Couch.

Think of your Google ad campaigns as invitations. If an invitation doesn’t tell you when or where the event will take place, or how to get there, no one would show up. So, when visitors click on your “invitation” they (and Google) want it to quickly connect them with the details. The best way to accomplish that is to create different landing pages for each topic. Optimized, targeted landing pages answer each visitor query. Connecting each campaign to a separate landing page has been shown to dramatically increase engagement and drive conversions.

When a visitor to your website fills out a form to request information, volunteer or donate, how quickly does your organization respond? Research shows that you’re probably not responding fast enough.

Having access to great resources is invaluable for nonprofit organizations. With just a click of your digital device from virtually anywhere in the world, anyone can tune it to a webinar or podcast, which is especially important right now as we continue to stay at home and work remotely in an effort to stem the spread of COVID-19. The webinar format turns the internet into a wonderful forum for education. There are hundreds of webinar options for nonprofit organizations designed to share information, teach and inspire.

The CARES Act, signed into law on 3/27/2020, created the $350b Payroll Protection Program, which is being implemented as this post goes to press. This program creates a new type of loan that will be disbursed by the hundreds of Small Business Administration (SBA) partner banks across the country.