Nonprofit Marketing Resources

Five minutes into listening to one of Leah Richeimer’s shows, and you will discover her passion for couples and for long-lasting relationships. Her incredible kindness, witty humor, and upbeat personality shines through, not only in her podcasts, but in spending just a few moments with her. In two words – it’s inspiring!

We’ve reached the half-way mark of 2020 and Google has already recorded 5.5 billion searches per day or over 63,000 search queries done per second. And that’s just Google! The mammoth search engine may rule the roost, but there are other search engines, such as Bing and Yahoo, which account for about 12 percent of internet searches. But I digress. The point is a lot of people are searching for a lot of things every minute of every day and those searches take them to websites. If you want more of them to land on your website, you need to make sure they’ll have a good user experience (UX) when they get there.

There’s always room for improvement, right? But, if you don’t measure, what does improvement even mean? Measurement is the foundation for building strong, successful campaigns. Collecting conversion tracking data is a valuable tool that lets you see what’s working and when it’s working. Knowledge is power. Power to improve your campaigns; attract more visitors; get more conversions.

You may have heard of the 3-click rule. It’s one of those unwritten and unofficial rules that says it should take no more than three clicks for a user to get the information they’re after. The theory goes that because users are impatient and want instant gratification, they will abandon your website if they can’t access what they want in three clicks or less. While it’s undeniably true that we thirst for immediate answers, turns out there really isn’t any data to back this theory. It’s actually a bit more complex.

The world is different now. We don’t know exactly where we’ll go from here. There’s no precedent; no guidebook. As a nonprofit organization, you’re no stranger to challenges, but no one has ever faced a challenge quite like this before.