Nonprofit Marketing Resources

The world seems off-kilter these days. Hand sanitizer, toilet paper and spray disinfectant have become prized possessions. It’s a confusing time and sometimes feels as if we’ve been made to forfeit control. We’re feeling the loss of normalcy; the fear of economic toll; the loss of connection.

These are extraordinary times. The Coronavirus, or COVID-19 pandemic, continues to have a major impact on just about every aspect of our daily lives. Visit any website, tune in to any newscast and you’re bound to see something about it. Some of the information is helpful. Some of it isn’t. All of it is a bit frightening. Schools are closed. Restaurants, except for take-out are closed. Grocery stores have ever-decreasing limited supplies. Vast numbers of people are sheltering in place and taking steps to self-quarantine. Beyond the fear of becoming sick, we’re also dealing with the financial havoc of COVID-19.

Google offers the Google Grant for Google Ads, but another free resource your nonprofit should be utilizing is Google Analytics. Why should you use Google Analytics? The program can help you track who is interacting with your website and how, which provides the information you need to tailor your website to increase viewers. This is definitely a resource you want to take advantage of! Keep reading to find out how you can leverage Google Analytics to better understand how your website is communicating with your audience.

If you’ve ever taken a trip with young children (or even annoying adults), chances are good you’ve been subjected to cries of, “are we there yet?” As adults, we may not say it out loud in whiny voices, but that doesn’t mean we’re not just as impatient to get to our destination.

In an ideal world, everyone who visits your website would immediately donate, volunteer and spread the word about the wonderful work you’re doing. Unfortunately, we don’t live in that ideal world, but there are strategies you can employ in your digital space to grow your donor base, increase the number of volunteers and engage people to spread the word.