Nonprofit Marketing Resources

Event tracking is a powerful feature of Google Analytics, which allows you to record individual actions on a website in more granular detail. For example, while Google Analytics can tell you which pages are getting more traffic than others, event tracking can show which links on which pages are getting clicked, which videos are being played, how far people are scrolling on the page, which add to cart button visitors are using, and more.

Grants are among the trickier parts of funding any organization. They are often misunderstood as either the solution to all of your nonprofit’s funding problems or some far off opportunity that is only available to those who know the right people. However, neither of these assumptions are entirely true. There are countless grants available to any and every sort of nonprofit organization, regardless of who you know. Foundations, corporations, and governments are ready to help fund organizations whose missions align with theirs. All you need are the right tools to find the grants that complement the goals of your organization.

Welcome to our first Client Shoutout! At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share about the mission and work of one of our clients. This month, we would like to introduce you to Pioneer Human Services.

I was working overnight shifts at a nonprofit organization about ten years ago, and was trying to find things to do to keep myself occupied (and awake). I noticed that aside from a very basic website, the organization had no online presence. It seemed like there were some missed opportunities, so I asked the Executive Director if I could work on getting the organization set up on social media. I could tell she didn’t really see the value in it, but she said I could work on it when my normal job duties were finished. This gave me about two hours a night.

In recent years, the nonprofit world has begun to learn what potential social media really has. Many nonprofits had already understood the importance of sharing their story with the world around them (whether for to raise support or to generate exposure for their organization), but hadn’t adapted the platforms on which the new generation were telling their stories. Before social media, storytelling would inevitably cost any organization large sums of money, depending on how much marketing each organization was willing to do. But the beauty of social media is that it has provided us with one of the largest platforms to reach millions of people instantly – and it’s free. Social media is also much more effective in targeting your audience more specifically. Analytical tools allow you to track how much attention your posts are getting as you work to build your online community of supporters.