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Marketing
Google Ad Grant Changes: Every New Requirement
You may have heard about the changes Google has initiated to the Ad Grants program that became effective on January 1, 2018. If you are a client of Nonprofit Megaphone, bookmark this page for an interesting read at a later date. We are handling every single change that has come down from Google for Nonprofits for you! However, if you are a member of one of the 35,000 nonprofits affected who is managing their own AdWords Grant account, you may be wondering exactly what these new standards could mean for your organization. Nonprofit Megaphone has outlined a simple guide to the new changes along with some of the obstacles that could be in your path as you navigate these changes.
4 min read
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Marketing
Instagram for Nonprofits – The Master Checklist
In NPM’s “Top 5 Social Media Tips” article, creating an Instagram account was our #1 recommendation. Why Instagram? The statistics speak for themselves! The platform has over 700 million users, and 200 million of those users visit at least one business profile per day. Continually growing, Instagram allows brands to interact with users in unique ways that generate engagement.
4 min read
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Best Practices
Choosing a WordPress Template for Your Nonprofit Website
In our view, choosing the right “theme” (or template) is the most important step when you create a website for your nonprofit on WordPress. We have a number of tips and tricks to remember when selecting your theme, which we have summarized in this article.
4 min read
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Interviews
Client Spotlight: Trueface
Welcome to our Client Shoutout! At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share about the mission and work of one of our clients. This month, we would like to introduce you to Trueface, in the words of their Marketing Director, David Pinkerton.
2 min read
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Marketing
Creating a Marketing Scorecard
The most effective organizations are able to answer this question without a second thought. They have clearly defined goals, have distilled those objectives into metrics, and have assigned accountability to a single person for each measurable.
4 min read
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