Nonprofit Marketing Resources

Home renovation shows on HGTV are my favorite. I love watching the TV hosts take an ugly house and spruce it up. It is a little different, however, when you’re renovating your own home. You have to make plans, deal with dust and the stress if it doesn’t go exactly as planned. Whenever you reach the conclusion that you need to give your website a facelift, it can be daunting. Unless you’re a coding expert who makes websites all day long and you know exactly how you want your site to look, it can be difficult to begin to know where to start to revamp your site. Fortunately, this Ultimate Game Plan Guide is here to help you create a successful game plan in three essential areas.

Spending your valuable time on growing your online social media presence can seem like a waste when you have more pressing issues to worry about. As a nonprofit, you may be tempted to use your social media sparingly or even not at all. This, though, is to do yourself a disservice. Social media is one of the best, free ways to get out your message as a nonprofit. You can choose to spend money advertising your posts, or you can merely let them generate organic conversation (conversation generated merely likes, comments, and shares). Either way, having a strong social media presence is one of the best things you can do to boost your reach. Keep reading for our top 5 tips to grow your social media presence.

The key to successful marketing is knowing your market. The types of ads that appeal to one people group might not appeal to the other, and unless you define who you are targeting, your ads will most likely not be as effective as they can.

Many people from the private sector fail to realize just how competitive the nonprofit industry can be. In today’s world, every donor, volunteer, and person you hope to serve are faced with more options than they know what to do with. Between email, social media, direct mail, phone calls, donor events, billboards, etc., the average person is asked to take in more than they could ever absorb. The challenge for us as nonprofit marketers becomes answering a series of key why questions:

When was the last time you heard anyone in marketing tell you to “think small”? Trust us, we’re not crazy. We are as big of believers as anyone in setting seemingly unreachable goals, but our experience suggests that the secret to hitting these goals is very counterintuitive.