Nonprofit Marketing Resources

If your nonprofit has applied for and is using Google Ad Grant, prepare to see a big increase in traffic on your website. This is a good thing—more visitors mean more people will learn about your cause and potentially donate.

What makes one website more Google-friendly than another? What steps can you take towards increasing the quality of your site? The team at Nonprofit Megaphone has seen hundreds of organizations’ websites and have come up with some key actions you can take now for a more successful website.

Google has set forth a number of guidelines on the usage of keywords in order to ensure that your grant is used in the most effective way possible. Failure to follow any of these guidelines may result in account suspension. Below are some of Google’s keyword policies explained.

Sandy Rees is the owner of Get Fully Funded, an organization which provides consulting services for nonprofits regarding fundraising strategies. Rees found herself in the nonprofit sector when she visited a local rescue organization while working in marketing for a corporate staffing company. This organization, Knox Area Rescue Ministries, asked her to be a part of their board.

“We live in a 21st century democracy using 18th century rules and 19th century systems,” Micah Sifry says. As the co-founder and executive director of Civic Hall, Sifry’s mission is reversing this reality that he sees. Civic Hall, which he helped found in 2015, serves as a center in New York City where technology professionals can work in a shared space toward the public good.