Nonprofit Marketing Resources

Running a successful nonprofit is no small feat. More than half of nonprofits fail to utilize even 10% of their available Google Ad Grant funds, highlighting the challenges of maximizing resources effectively. This is where a skilled ad grant specialist can make a transformative difference. From delivering services and fundraising to cultivating partnerships and developing communication strategies, nonprofits juggle countless priorities with limited resources.

In 2025, the world of fundraising faces both significant challenges and exciting opportunities. The sector is changing rapidly, with evolving technology and increasing donor expectations. In this dynamic environment, strategic adaptation and innovation are more crucial than ever. We spoke with professionals from various organizations to understand these shifts and what lies ahead for fundraisers.

Newsletters and email marketing campaigns are some of the best ways for nonprofits to keep in touch with donors, volunteers, and clients. According to MailChimp, the average open rate for marketing emails that come from nonprofits is 25.17%—substantially higher than the overall average of 21.33%.

When it comes to networking, an old adage rings true: It’s not what you know, it’s who you know. But do you really know someone with just their name and their email address?

Nearly three decades ago, business titan and philanthropist Bill Gates proclaimed, “Content is king,” foreshadowing its dominance in the digital age. Today, high-quality content is not merely the cornerstone but the lifeblood of digital endeavors. It powers through the intricate labyrinths of Google’s algorithms, which ensure that among billions of web pages, only the most pertinent pieces reach their intended audience.