Nonprofit Marketing Resources

Every spring, millions of American individuals and businesses are busy preparing and filing their taxes to submit to the IRS by April 15th. Since nonprofit organizations are tax-exempt, that means they don’t have to file taxes, right? Well, there actually is an informational form that nonprofits must submit to the IRS every year in order to maintain their tax-exempt status. That form is Form 990.

In recent years, the nonprofit world has begun to learn what potential social media really has. Many nonprofits had already understood the importance of sharing their story with the world around them (whether for to raise support or to generate exposure for their organization), but hadn’t adapted the platforms on which the new generation were telling their stories. Before social media, storytelling would inevitably cost any organization large sums of money, depending on how much marketing each organization was willing to do. But the beauty of social media is that it has provided us with one of the largest platforms to reach millions of people instantly – and it’s free. Social media is also much more effective in targeting your audience more specifically. Analytical tools allow you to track how much attention your posts are getting as you work to build your online community of supporters.

Danielle Clore, the CEO of Kentucky Nonprofit Network (KNN), began her work in the nonprofit sector at a young age. She would follow her grandmother going door-to-door in their neighborhood to raise funds for the American Heart Association and the American Cancer Society. From this experience, her fascination with philanthropy grew into the service she does today. For her undergraduate degree, she majored in psychology, and wanted to work for a human services organization.

If your nonprofit has applied for and is using Google Ad Grant, prepare to see a big increase in traffic on your website. This is a good thing—more visitors mean more people will learn about your cause and potentially donate.

Some people might incorrectly say that email marketing is having a resurgence. As one of the first outbound marketing tools, email marketing received a lot of hype three decades ago. Contrary to what some people may think, it never disappeared; it just took a backseat to all the new social media bells and whistles. But the pendulum always swings back. Email marketing is once again being recognized as a critical component of digital marketing.