Nonprofit Marketing Resources

Newsletters and email marketing campaigns are some of the best ways for nonprofits to keep in touch with donors, volunteers, and clients. According to MailChimp, the average open rate for marketing emails that come from nonprofits is 25.17%—substantially higher than the overall average of 21.33%.

In a crowded digital world, standing out in the inbox is more challenging than ever. The average person receives dozens of emails daily, and sending generic, one-size-fits-all messages is a sure way to get lost in the shuffle. The key to successful email marketing lies in relevance. To be relevant, you must first know who you are talking to. This is where demographic data becomes a powerful asset.

Nearly three decades ago, business titan and philanthropist Bill Gates proclaimed, “Content is king,” foreshadowing its dominance in the digital age. Today, high-quality content is not merely the cornerstone but the lifeblood of digital endeavors. It powers through the intricate labyrinths of Google’s algorithms, which ensure that among billions of web pages, only the most pertinent pieces reach their intended audience.

Since Universal Analytics (UA) was phased out and replaced by Google Analytics 4 (GA4) in 2023, nonprofit marketers have been facing a steep learning curve. That’s because this transition isn’t simply an upgrade; it represents a fundamental transformation in how data is collected, processed, and understood. Understanding the new architecture of Google Analytics is critical for nonprofits aiming to accurately measure website performance, inform their campaigns, and make data-driven decisions.

In today’s digital age, effective marketing for nonprofits can make or break an organization’s reach and impact. And there are innumerable options to choose from. Some are designed and particularly promising for nonprofits, like Google Ad Grants, while others can be employed by nonprofits and businesses alike, from social to traditional offline marketing.