Nonprofit Marketing Resources

Many people from the private sector fail to realize just how competitive the nonprofit industry can be. In today’s world, every donor, volunteer, and person you hope to serve are faced with more options than they know what to do with. Between email, social media, direct mail, phone calls, donor events, billboards, etc., the average person is asked to take in more than they could ever absorb. The challenge for us as nonprofit marketers becomes answering a series of key why questions:

In NPM’s “Top 5 Social Media Tips” article, creating an Instagram account was our #1 recommendation. Why Instagram? The statistics speak for themselves! The platform has over 700 million users, and 200 million of those users visit at least one business profile per day. Continually growing, Instagram allows brands to interact with users in unique ways that generate engagement.

You may have heard about the changes Google has initiated to the Ad Grants program that became effective on January 1, 2018. If you are a client of Nonprofit Megaphone, bookmark this page for an interesting read at a later date. We are handling every single change that has come down from Google for Nonprofits for you! However, if you are a member of one of the 35,000 nonprofits affected who is managing their own AdWords Grant account, you may be wondering exactly what these new standards could mean for your organization. Nonprofit Megaphone has outlined a simple guide to the new changes along with some of the obstacles that could be in your path as you navigate these changes.

Google has launched a new verification program designed to ensure users have a safe and trustworthy experience on your site. If you haven’t received a “verify your identity” email from Google yet, you will sooner or later, so please be on the lookout.

At Nonprofit Megaphone, we are honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share more about the mission and work of one of our clients. This month, we would like to introduce you to International Schools Services, the nonprofit leader in international education.