Nonprofit Marketing Resources

Since the launch of the Google Ad Grant program in 2003, thousands of nonprofits across the US have been discovering and taking advantage of it to promote their organizations’ missions online. That’s because doing so helps their website content appear in Google searches, driving internet traffic from the world’s most popular search engine right to their (virtual) front doors. From there, well-crafted content and user-friendly website features help to transform casual readers into donors and supporters.

If your nonprofit has a dedicated blog writer or writing team, it’s worth ensuring they are trained in basic search engine optimization (SEO) writing strategies. Keyword research is arguably the most important part of SEO, so it’s important that your writer understands it to get the most out of their efforts. The most effective keyword research begins with a high-quality platform, which is why a little product research can go a long way.

On August 25th, 2022, Google began rolling out its “Helpful Content Update,” which involves changes to the way that written content is ranked on the world’s most popular search engine. Simply put, the update has been launched in an effort to connect Googlers everywhere with more helpful and relevant search results. It serves as an antidote to increasing shortcut SEO writing tactics designed to exploit Google’s previous algorithm for the purpose of garnering high rankings without providing readers with high-quality information.

Few individuals embody the spirit of innovation and compassionate leadership as profoundly as Devan Mercurio, Senior Manager of Development at Pittsburgh Public Theater. As she stands on the cusp of pivotal career advancements, including completing her MBA and obtaining her CFRE, Mercurio’s vision for the future is clear and compelling.

Charly Jarrett, the Director of Development and Communications at Veterinarians Without Borders, sets her sights on an ambitious goal. She envisions a future where her organization matches the efficiency of the for-profit sector. Jarrett recognizes the transformative potential of AI in addressing long-standing staffing and resource constraints, envisioning a future where “AI filled all those gaps.”