Nonprofit Marketing Resources

Creating bad website content can be more damaging than having no content at all. Even with a solid content marketing strategy, poorly written or confusing pages can drive visitors away, hurt your search rankings, and make your brand appear unprofessional. Many businesses invest time and money into content that never achieves its goals because they overlook the basics of clarity, readability, and audience focus.

Running a nonprofit can present a number of obstacles, from staffing and managing donations to community outreach. To lighten the load for those managing or working for nonprofits, there are numerous tools, programs, and methods available. One of the most helpful software programs for any nonprofit is Raiser’s Edge. But, is it right for your nonprofit?

Just like with regular taxes, audits, and IRS-relations, things can get very confusing when it comes to the financial information of nonprofit organizations. Trying to figure out which forms you need to file and when you need to file them can be even more complicated for nonprofits since there are many different deadlines, requirements, and exceptions that differ from filing normal taxes. Add audit requirements to the list and you may feel like there’s no way you can keep everything straight.

In today’s digital age, effective marketing for nonprofits can make or break an organization’s reach and impact. And there are innumerable options to choose from. Some are designed and particularly promising for nonprofits, like Google Ad Grants, while others can be employed by nonprofits and businesses alike, from social to traditional offline marketing.

Get a quick, comprehensive guide to nonprofit board excellence. Kay Sprinkel Grace reveals essential tips on how to run a successful nonprofit in just one hour.