Nonprofit Marketing Resources

Revolutionize your nonprofit's newsletters with 18 game-changing ideas. From storytelling to data visualization, learn how to captivate and inspire.

For nonprofit organizations, engaging supporters is key to achieving their mission and making a positive impact on the world. However, with so many causes and nonprofits competing for attention, it can be challenging to stand out and keep supporters engaged. This is where donor fatigue can set in, leading to decreased donations, lack of interest, and reduced impact.

Nonprofits heavily rely on a content marketing strategy to spread the word about their mission, and one of the most cost-effective options in the digital marketing toolbox is content marketing. For nonprofits, content marketing is a powerful tool that uses engaging content to lead visitors through the marketing funnel and inspire them to take action, like donating or volunteering. Perhaps most importantly, content enables your organization to build trust with new potential donors and supporters. It allows you to communicate the work you do authentically.

Since the launch of the Google Ad Grant program in 2003, thousands of nonprofits across the US have been discovering and taking advantage of it to promote their organizations’ missions online. That’s because doing so helps their website content appear in Google searches, driving internet traffic from the world’s most popular search engine right to their (virtual) front doors. From there, well-crafted content and user-friendly website features help to transform casual readers into donors and supporters.

If your nonprofit has a dedicated blog writer or writing team, it’s worth ensuring they are trained in basic search engine optimization (SEO) writing strategies. Keyword research is arguably the most important part of SEO, so it’s important that your writer understands it to get the most out of their efforts. The most effective keyword research begins with a high-quality platform, which is why a little product research can go a long way.