Nonprofit Marketing Resources

The world is rapidly going digital, and for nonprofit organizations, it is essential to keep up with the times. However, despite the increasing reliance on digital platforms, there still exists a digital divide, especially when it comes to older donors. Many nonprofits struggle to reach older donors who might not be as tech-savvy as younger generations. This digital divide can be a significant barrier to fundraising efforts, but it doesn’t have to be that way.

Revolutionize your nonprofit's newsletters with 18 game-changing ideas. From storytelling to data visualization, learn how to captivate and inspire.

For nonprofit organizations, engaging supporters is key to achieving their mission and making a positive impact on the world. However, with so many causes and nonprofits competing for attention, it can be challenging to stand out and keep supporters engaged. This is where donor fatigue can set in, leading to decreased donations, lack of interest, and reduced impact.

Nonprofits heavily rely on a content marketing strategy to spread the word about their mission, and one of the most cost-effective options in the digital marketing toolbox is content marketing. For nonprofits, content marketing is a powerful tool that uses engaging content to lead visitors through the marketing funnel and inspire them to take action, like donating or volunteering. Perhaps most importantly, content enables your organization to build trust with new potential donors and supporters. It allows you to communicate the work you do authentically.

Since the launch of the Google Ad Grant program in 2003, thousands of nonprofits across the US have been discovering and taking advantage of it to promote their organizations’ missions online. That’s because doing so helps their website content appear in Google searches, driving internet traffic from the world’s most popular search engine right to their (virtual) front doors. From there, well-crafted content and user-friendly website features help to transform casual readers into donors and supporters.