Nonprofit Marketing Resources

Google’s March and April 2025 updates mark another milestone in the tech giant’s ongoing evolution of its search algorithm. As with previous updates, the goal remains clear: to deliver more helpful and relevant search results to users worldwide. These latest changes continue to prioritize the value of content, reinforcing the importance of creating high-quality, user-centered material. The key takeaway? Focus on content that demonstrates expertise, credibility, and trust — elements that contribute to an exceptional user experience.

Few individuals embody the spirit of innovation and compassionate leadership as profoundly as Devan Mercurio, Senior Manager of Development at Pittsburgh Public Theater. As she stands on the cusp of pivotal career advancements, including completing her MBA and obtaining her CFRE, Mercurio’s vision for the future is clear and compelling.

Charly Jarrett, the Director of Development and Communications at Veterinarians Without Borders, sets her sights on an ambitious goal. She envisions a future where her organization matches the efficiency of the for-profit sector. Jarrett recognizes the transformative potential of AI in addressing long-standing staffing and resource constraints, envisioning a future where “AI filled all those gaps.”

Adriana Adams stands out as a visionary leader at the helm of Triad Health Project. As the organization’s Executive Director, her forward-thinking approach looks toward reshaping the organization’s funding strategy, steering away from traditional event-based fundraising and charting a course toward diversified, sustainable revenue streams. With an unyielding belief in the power of relationships and a keen eye on the evolving philanthropic landscape, Adams’ strategies are not just about adapting to change—they’re about leading it.

At the heart of Sleep in Heavenly Peace (SHP) lies a compelling and unique fundraising philosophy, championed by its Founder and Head of Development, Luke Mickelson. Unlike traditional nonprofits, where fundraising and program activities often run on parallel tracks, SHP seamlessly blends the two. This integration not only maximizes efficiency but also keeps the organization’s mission – to ensure no child sleeps on the floor – at the forefront of every initiative. For Mickelson, this approach is not just about raising funds; it’s about maintaining the integrity and passion of the program. “Our fundraising is our builds,” Mickelson states, emphasizing how SHP turns every programmatic activity into an opportunity to generate resources. This harmonious blend of mission and fundraising is a testament to SHP’s innovative approach in the nonprofit world.