Nonprofit Marketing Resources

Gian-Carl Casa has the unique distinction of being the first president and CEO of the Connecticut Community Nonprofit Alliance (The Alliance). Before taking the position in 2016, Casa had years of experience that prepared him for the role. For over two decades, he worked for the Connecticut Conference of Municipalities, ending his time there as Director of Public Policy and Advocacy. Following that, he was asked by the newly elected Governor of Connecticut to serve as Undersecretary for Legislative Affairs at the Office of Policy and Management. Now, as The Alliance president and CEO, Casa says that he and the organization are aiming to be the statewide voice of nonprofits, especially when it comes to advocacy. “Advocacy is the focal point of what we do,” he says.

The most effective organizations are able to answer this question without a second thought. They have clearly defined goals, have distilled those objectives into metrics, and have assigned accountability to a single person for each measurable.

Content marketing isn’t just a buzzword — it’s one of the most powerful tools businesses and organizations use today to connect with their audience. In fact, the HubSpot State of Marketing Report found that 82% of marketers rely on content marketing to boost brand visibility, build engagement, and even drive revenue.

Since Universal Analytics (UA) was phased out and replaced by Google Analytics 4 (GA4) in 2023, nonprofit marketers have been facing a steep learning curve. That’s because this transition isn’t simply an upgrade; it represents a fundamental transformation in how data is collected, processed, and understood. Understanding the new architecture of Google Analytics is critical for nonprofits aiming to accurately measure website performance, inform their campaigns, and make data-driven decisions.

In a crowded digital world, standing out in the inbox is more challenging than ever. The average person receives dozens of emails daily, and sending generic, one-size-fits-all messages is a sure way to get lost in the shuffle. The key to successful email marketing lies in relevance. To be relevant, you must first know who you are talking to. This is where demographic data becomes a powerful asset.