Nonprofit Marketing Resources

As a nonprofit, your website serves a lot of purposes. It’s your organization’s digital front door: telling your story, connecting site visitors to your services, and engaging the public in sustaining your organization through donations.

The Google Ad Grant is one of the most cost-effective and powerful tools available to reach your audience. With quality web content and focused calls to action, you can use the grant to increase your web traffic, then convert that traffic into supporters of your organization. If people are searching for something on Google and you have a page addressing that topic on your website, the Google Grant can reach those individuals, drive them to your website, and ask them to take the next step of helping push your organization’s mission forward.

Whether your nonprofit is large or small, you likely don’t know all of your supporters personally, but chances are you have a great tool to help you get to know them better: your database. It can tell you a lot about who your people are and give you clues for how to best communicate with them.

Some people might incorrectly say that email marketing is having a resurgence. As one of the first outbound marketing tools, email marketing received a lot of hype three decades ago. Contrary to what some people may think, it never disappeared; it just took a backseat to all the new social media bells and whistles. But the pendulum always swings back. Email marketing is once again being recognized as a critical component of digital marketing.

On December 20, 2020, both chambers of Congress announced that they had agreed on a new stimulus bill, which the President is expected to sign into law. Here are the key issues the bill addresses for nonprofit organizations, their employees, and donors.