Nonprofit Marketing Resources

Both restricted and unrestricted grants are typically given by public and private sources, such as foundations, corporations, and government agencies. And depending on the type of grant, they can provide some much-needed funds to help improve your infrastructure, create or grow projects, or cover general operating costs.

Reaching your desired audience makes it easier for you to serve your cause alongside those who also want to serve. One vital way to get donations and garner volunteers and supporters online is through search engine optimization, or SEO.

If you have been in the nonprofit world for a while, you have probably heard the term ‘Customer Relationship Management’ before, or its abbreviation: CRM. This term describes a tool that organizations can use to aid in managing professional relationships, developing fundraising strategies, and organizing information. In simple terms, customer relationship management functions as a sort of database in order to help organizations have better communication, improve strategies, increase fundraising, and more. It can be beneficial for nearly every organization to have some form of CRM but is especially beneficial to nonprofit organizations. Customer relationship management may seem simple, but can involve a number of different methods.

No matter the size of your nonprofit organization, fundraising is vital to your success. Unlike for-profit ventures, you rely significantly on your ability to garner support from your community and the public at large, so the stakes for fundraising are high.

Corporate partnerships between nonprofits and for-profit businesses are becoming increasingly common as leaders seek innovative, holistic solutions to the problems that face their communities today. Does your nonprofit benefit from a corporate partnership, or are you missing out?