Nonprofit Marketing Resources

There is a beautiful harmony created when a nonprofit and a corporation team up to promote a cause. It can build a two-way street that lasts for years to come. When done right, cause-related marketing leads to success on both sides. Let’s dive into what exactly this means and how it can help your nonprofit.

Many nonprofits make the mistake of thinking that fundraising only applies to raising money, so they neglect contributions that are not cash. In-kind donations include gifts of time, goods, expertise, and services. These kinds of contributions can help your nonprofit thrive, especially when economic times are tough, by lowering operating costs and providing needed materials and services to help meet your organization’s objectives.

Started in 2012, Giving Tuesday is an internationally-recognized movement that focuses on giving back. Now, Giving Tuesday 2021 could be a key fundraising day for your organization.

No matter if you’re a for-profit business or a charitable nonprofit organization, staying up-to-date on what is happening in your specific field is vital in order to be successful. Strategic planning for nonprofits is one of the best ways to do this is to keep track of what industry leaders are doing and how they are adapting to the current landscape of your field.

Email marketing is an invaluable tool for any nonprofit organization. But a big hurdle to getting your emails read is getting them opened in the first place. If you are looking to make truly impactful improvements to your nonprofit 501c3 email marketing program you want to start where your recipient starts — right at the beginning. Achieving consistent, healthy email open rates is essential to any successful email marketing effort. After all, you can’t get clicks and donations if people aren’t opening your emails in the first place!