Nonprofit Marketing Resources

Welcome to our Client Shoutout! At Nonprofit Megaphone, we are all honored and humbled to work for such amazing organizations. We want to take a moment in each newsletter to share about the mission and work of one of our clients. This month, we would like to introduce you to Trueface, in the words of their Marketing Director, David Pinkerton.

If you’re looking to grow in nonprofit leadership, nonprofit conferences are great resources for connecting with other passionate members of the sector and gaining practical insights into working with nonprofits. In NPM’s Expanding Nonprofit Education article, we wrote about the launch of the Nonprofit Learning Lab (NLL), which offers conferences like these. NLL offers a variety of resources to nonprofits throughout the United States, including webinars, a mentor program, and Nonprofit Institutes. NLL’s institutes are nonprofit conferences that provide intermediate to advanced level educational opportunities for professionals, volunteers, board members, and community leaders.

Whether you work with a small nonprofit or a large one, creativity is key in a nonprofit marketing campaign. A big budget with bland ideas won’t get you anywhere. What are some of the best ways to get the word out there? One great way is taking advantage of the Google Grant for Google AdWords, which you can learn more about on our homepage. If you have more questions, Nonprofit Megaphone would love to schedule a free consultation regarding this marketing opportunity with the grant and how we could help you make the most of it.

Google has set forth a number of guidelines on the usage of keywords in order to ensure that your grant is used in the most effective way possible. Failure to follow any of these guidelines may result in account suspension. Below are some of Google’s keyword policies explained.

What makes one website more Google-friendly than another? What steps can you take towards increasing the quality of your site? The team at Nonprofit Megaphone has seen hundreds of organizations’ websites and have come up with some key actions you can take now for a more successful website.