Nonprofit Marketing Resources

If your nonprofit has any sort of online presence, chances are it has a Facebook page. If you’ve started separate pages for various campaigns, are merging your nonprofit with another, or have accidentally created duplicates, it’s important to know how to merge pages! The process is simple. First, you’ll want to be sure of four things.

In COVID-19 times, change is everywhere. Routines that once worked well are now outdated because they do not comply with the latest guidelines for social distancing. This reality has transformed how nonprofits conduct their galas and other fundraising activities. Virtual fundraisers are practical alternatives to in-person events, and they are here to stay.

Every spring, millions of American individuals and businesses are busy preparing and filing their taxes to submit to the IRS by April 15th. Since nonprofit organizations are tax-exempt, that means they don’t have to file taxes, right? Well, there actually is an informational form that nonprofits must submit to the IRS every year in order to maintain their tax-exempt status. That form is Form 990.

Shiny new tools and software can offer a lot to a growing nonprofit, but they can not solve every problem. Some issues like organization, productivity, efficiency, and motivation require a more human-focused strategy such as transformational leadership, which can “achieve unexpected and remarkable results” largely through utilizing inspiration, empathy, rapport, and respect. Most of the guidelines focus more on relationships instead rather than results, but there is empirical evidence that transformational leadership is an effective strategy in public and private organizations particularly in formalized settings. This is especially true when compared with a more familiar transactional leader who uses a reward system that is contingent on effort. There are some drawbacks to transformational leadership but there is also no doubt that transformational leaders are “more effective in mobilizing their followers to exert extra effort” than transactional leaders.

Let’s think of your organization as a tree, you grow different branches and extend far beyond your base. Those branches are the individuals that support your organization and keep you growing. You want to make sure they don’t get lost, no matter how tall your tree grows. You want everything to stay connected and for your organization to run seamlessly. This is where Salesforce software comes in.