Nonprofit Marketing Resources

Ann Dejnozka, Head of Advancement at Emma Willard School, is spearheading the “Infinite Horizon” campaign, poised to set a historic funding record in independent girls’ school education. This ambitious initiative, deeply supported by exceptional alumnae, aims to transform the school across various dimensions, including facilities and student programs.Dejnozka’s vision for this campaign extends beyond financial goals, focusing on the lasting impact it will have on the Emma Willard community.

In the competitive field of non-profit fundraising, the National Baseball Hall of Fame has been playing a high-stakes game. Ken Meifert, VP of Sponsorship and Development, steps up to the plate to share his master plan for steering the organization towards a winning future.

Nonprofits are an essential part of society, working towards causes that benefit humanity, the environment, and animals. These organizations rely heavily on funding to continue their work, and fundraising is a crucial aspect of their operations. However, it’s not always easy to secure donations, and many nonprofits struggle to maintain a steady stream of funding.

In the summer of 2022, Microsoft started offering a $1,000 monthly grant for eligible nonprofits to use for digital advertising. The Microsoft Ads Grant for social impact is similar to the Google Ad Grant, but nonprofits can use grant funds to advertise on different networks. These include the Microsoft Search Network (Bing, Yahoo, AOL) and Microsoft Audience Network (outlook.com, MSN, Microsoft Edge, Ecosia).

In a perfect world (for nonprofit organizations, anyway), prospective donors would have infinite amounts of time and funds. They would already have comprehensive knowledge of every nonprofit and charity aligned with their interests, and they would give large donations to each on a regular basis. In reality, as we all know too well, everyone has limited time, funds, energy, and attention spans, including donors. This means your organization needs strategies for attracting and keeping donors, which involves looking at this process from the point of view of the donor.