Nonprofit Marketing Resources

In the summer of 2022, Microsoft started offering a $1,000 monthly grant for eligible nonprofits to use for digital advertising. The Microsoft Ads Grant for social impact is similar to the Google Ad Grant, but nonprofits can use grant funds to advertise on different networks. These include the Microsoft Search Network (Bing, Yahoo, AOL) and Microsoft Audience Network (outlook.com, MSN, Microsoft Edge, Ecosia).

In a perfect world (for nonprofit organizations, anyway), prospective donors would have infinite amounts of time and funds. They would already have comprehensive knowledge of every nonprofit and charity aligned with their interests, and they would give large donations to each on a regular basis. In reality, as we all know too well, everyone has limited time, funds, energy, and attention spans, including donors. This means your organization needs strategies for attracting and keeping donors, which involves looking at this process from the point of view of the donor.

Many nonprofit organizations search for ways to cut costs in a down economy. It’s understandable — we’re all watching our money and trying to keep our heads above water. However, there’s one area where you shouldn’t cut: marketing. The truth is that even in tough times, your marketing efforts can pay dividends by helping you build support for your organization and reach new people who may be interested in what you do.

In recent years, we’ve seen a gradual shift toward giving more meaningful gifts rather than extravagant items. These can be thoughtful gifts that simply show how well you know your family and friends. As many families have scaled back during challenging times, being with loved ones and showing appreciation for one another is, as always, what’s important.

You did your research. You took the time to learn about how Google Ads work, created an account, and launched your first campaign. Or maybe you went through the process of vetting companies and hiring someone handle Google Ads for you. The hard part is over, you think as you navigate to your dashboard to check on your newly approved ads’ performance—only to be confronted by an unexpected status: Learning.