Nonprofit Marketing Resources

Unravel Google Ads' learning phase: understand duration, expectations, and optimization tips to boost campaign results during this key period.

Wondering what the Google Grant is? Listen to this 90-second explanation!

I was working overnight shifts at a nonprofit organization about ten years ago, and was trying to find things to do to keep myself occupied (and awake). I noticed that aside from a very basic website, the organization had no online presence. It seemed like there were some missed opportunities, so I asked the Executive Director if I could work on getting the organization set up on social media. I could tell she didn’t really see the value in it, but she said I could work on it when my normal job duties were finished. This gave me about two hours a night.

Grants are among the trickier parts of funding any organization. They are often misunderstood as either the solution to all of your nonprofit’s funding problems or some far off opportunity that is only available to those who know the right people. However, neither of these assumptions are entirely true. There are countless grants available to any and every sort of nonprofit organization, regardless of who you know. Foundations, corporations, and governments are ready to help fund organizations whose missions align with theirs. All you need are the right tools to find the grants that complement the goals of your organization.

Event tracking is a powerful feature of Google Analytics, which allows you to record individual actions on a website in more granular detail. For example, while Google Analytics can tell you which pages are getting more traffic than others, event tracking can show which links on which pages are getting clicked, which videos are being played, how far people are scrolling on the page, which add to cart button visitors are using, and more.