Nonprofit Marketing Resources

It is abundantly clear that the world needs more good-ness. After the tumultuous events of 2020, people are eager to find ways to uplift their fellow men and women all around the globe. But what are the best practices for effective altruism? How can we as individuals and organizations do the most amount good with the least amount of resources?

Volunteers are the lifeblood of many nonprofit organizations. They provide much of the labor that nonprofits, with their charitable or public-service focus, cannot always afford to hire full-time employees to fulfill. Since the work volunteers do is so integral to nonprofit efforts, it is important to make sure your organization treats them appropriately, both for their benefit, and to avoid accusations of impropriety or inappropriate labor use. Here are the key volunteer guidelines for nonprofits.

Many people who discover a nonprofit through a Google Ad Grant link are taking an important first step in their journey with your organization. They click an ad, explore key pages, and begin learning about your mission. By using thoughtful remarketing strategies, nonprofits can build on that initial engagement and ensure as many interested visitors as possible take meaningful next steps — whether that’s subscribing to a newsletter, volunteering, making a donation, or something else.

Most people who visit your nonprofit’s website are interested in your mission on some level. They read a blog post, check out a program page, or skim your donation form. Then life happens, and they leave without taking action. Google Ads remarketing is designed for exactly this moment. They help nonprofits stay visible to people who have already shown interest, gently reminding them to come back when they are ready to volunteer, donate, attend an event, or learn more. Remarketing allows organizations to reconnect with past website visitors as they browse other websites or use Google platforms like Search and YouTube.

Nonprofit professionals wear more hats than most — strategist, storyteller, fundraiser, and community builder all in one. With time and budgets stretched thin, artificial intelligence (AI) can become your new favorite teammate. It helps summarize reports, predict donor behavior, draft compelling messages, and simplify supporter engagement — freeing your team to focus on what truly matters: people and purpose.